Goal Setting is too often left out completely! The leadership may feel, 'Any money that comes in will be more than we had before'. Many event chairmen do not realize how seriously a poor goal can sabotage their fundraising success! Every chairperson wants their event to stand out among their groups' projects. But many leaders do not bother to set the right target goal and then they wonder why their fundraiser did not do as well as they had hoped.
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