This will be a bit of a side-step, but when I saw this recently, I couldn't resist passing it on.
Evidently Forbes recently reported on a survey taken in regard to spokespeople. (Hum, can't imagine why that would have happened. You know spokespeople are those that get paid outrageous sums of cash to represent a corporation or product - to promote it, drive it, hit it, drink it, wear it... Anyway, you get the idea.
It seems the survey indicated that the most memorable fictional brand spokespeople may soon be replaced by spokescreatures! Forbes went on to say that survey participants were asked to rank 800 characters on 36 different characteristics. The characteristics (qualities) included sincerity, likability and coolness. For the Forbes list, characters were ranked by their overall appeal – whether people actually like the characters or not.
Ready? Top three were: the MandM guys, Pillsbury Doughboy and Tony the 'Tiger'!
The post went on to dryly point out that there is an advantage of having a spokes'creature', rather than a spokesperson. It is one you and I would probably not have thought of immediately - at least, we would not have phrased like this.
It seems the spokescreatures can't embarrass the brand Think about Tony the Tiger for a few minutes, and you'll get the drift.
This should serve as a bit of comfort that even the most callous and steel-like of corporations still must have a Good Humor Man (pardon the pun) taking up some of that valuable chair space in the boardroom.
Enjoy the chuckle and have a great day! Until I see you next time, make sure every fundraising project is an Ultimate Fundraising Success!
Sherie Smith
The Fundraising Designer
email: fundraisingdesigner@gmail.com
Twitter: http://Twitter.com/sheriesmith
About Sherie Smith:
Sherie Smith shows people how to achieve the Ultimate Fundraising Success in her free multi-part minicourse which can be found at: http://www.3hourstofundraisingsuccess.com. Her newest book, '3 Hours to Fundraising Success', a step-by-step copycat manual to the '$4,500 in 3 Hours' project, will be released late 2009 to early 2010.
Copyright Sherie Smith - All Rights Reserved
You may reprint the above article as long as you include the above bio/resource box in full. Do not make any changes to the article or the resource box. Links in the resource box must be clickable to reprint this article. If you can't click the link, please ask permission to reprint.
How many different 'best' fundraisers are there? Oh my! Cookie dough, car washes, spaghetti dinners, discount coupon books, candy sales, candle sales, magazine drives, fruit sales, bake sales, raffles, mystery dinners and on. I could probably sit here for most of the night and still might not get them all listed. To make matters worse, we're bored by the same old, same old projects over and over again.
At least a few weeks ago I was pleased to hear of something new. No, not a new school fundraising idea. just a new 'attitude' about it, which was in itself quite refreshing.
The kids (in this case 9 year olds) were to sell cookie dough by the tub. We all know these prices are inflated to beat the band and we could buy numerous types of similar cookie dough tubs at the local store for probably 1/3 of the price. Still, this is what we do to help our kids, grandkids, neighbor kids, etc.
For the first time though, (that I remember at least), the sales sheet was sent home saying that donations could also be made for 2/3 of the sale amount. That child would still get one 'sale' credit, even though no actual dough was purchased.
Zowie! Finally someone gets smart about this stuff. We bought one tub of dough for $15 and then made an additional $10 donation. In exchange our young grandson got credit for 2 purchases, and we saved $5 in the process. (not to mention an additional inch around our waistlines if we'd bought the 2nd tub too.)
Good job school for setting the sale up like that this year. I'm sure you'll find your revenue increases with the improvement of the project blueprint.
What can you do to YOUR child's or grandchild's project to improve it? Put on your thinking caps - start scrunching up all those brain cells and think of some new way to freshen up an old project. You'll find your school fundraising project will be so more successful in the long run!
Make your project the 'Ultimate Fundraising Success'!
Sherie Smith
The Fundraising Designer
email: fundraisingdesigner@gmail.com
Twitter: http://Twitter.com/sheriesmith
About Sherie Smith:
Sherie Smith shows people how to achieve the Ultimate Fundraising Success in her free multi-part minicourse which can be found at: http://www.3hourstofundraisingsuccess.com. Her newest book, '3 Hours to Fundraising Success', a step-by-step copycat manual to the '$4,500 in 3 Hours' project, will be released late 2009 to early 2010.
Copyright Sherie Smith - All Rights Reserved
You may reprint the above article as long as you include the above bio/resource box in full. Do not make any changes to the article or the resource box. Links in the resource box must be clickable to reprint this article. If you can't click the link, please ask permission to reprint.
While enjoying coffee and catching up on my reading, I came across a great fundraiser that's a shining opportunity for all! The Green Halls Post Star reports on an easy fundraising idea, perfect for any area of the country as well as for any time of the year!
Residents of Saratoga Springs are working hard to restore and maintain a favorite historical building. Formerly the Universal Baptist Church, erected in 1871, it has now become the Universal Preservation Hall. As the site for concerts, dances, lectures, speaking events of all kinds, entertainers, weddings, etc, the Hall will now benefit all of the Sarasota Springs community.
Normally, the UPH committee utilizes more typical fundraisers, much like can be found in any city. However, they recently held a 'Gold Party' and guests and planners alike profited nicely from the evening. Event guests brought their old or broken gold jewelry to the event to convert to cash. Each guest went home with a nice little check of their own and 15% of the proceeds went to the Preservation Hall restoration fund. If your club is looking for a new project to help raise money, this one is almost as easy as it gets! Be sure to choose the most cooperative gold buyer to work with, one that will be fair to all and pay the highest!
Here's an idea of what is typically paid for used gold, according to Market Oracle: Independent Buyers 70%, Gold Dealers 50%, and good Pawn Shops 40%-50%. These percentages are based on 'melt' price, sometimes called 'spot' price. Make sure the buyer has a good reputation and is willing to tell the guests how much their gold weighs and how their profit is calculated. That way guests have confidence they've been treated fairly.
No matter what fundraising projects your group uses, make sure everyone has a good time. Good luck on your next project and remember, always make it an Ultimate Fundraising Success!
Sherie Smith
The Fundraising Designer
email: fundraisingdesigner@gmail.com
Twitter: http://Twitter.com/sheriesmith
About Sherie Smith:
Sherie Smith shows people how to achieve the Ultimate Fundraising Success in her free multi-part minicourse which can be found at: http://www.3hourstofundraisingsuccess.com. Her newest book, '3 Hours to Fundraising Success', a step-by-step copycat manual to the '$4,500 in 3 Hours' project, will be released late 2009 to early 2010.
Copyright Sherie Smith - All Rights Reserved
You may reprint the above article as long as you include the above bio/resource box in full. Do not make any changes to the article or the resource box. Links in the resource box must be clickable to reprint this article. If you can't click the link, please ask permission to reprint.
