Evidently Forbes recently reported on a survey taken in regard to spokespeople. (Hum, can't imagine why that would have happened. You know spokespeople are those that get paid outrageous sums of cash to represent a corporation or product - to promote it, drive it, hit it, drink it, wear it... Anyway, you get the idea.
It seems the survey indicated that the most memorable fictional brand spokespeople may soon be replaced by spokescreatures! Forbes went on to say that survey participants were asked to rank 800 characters on 36 different characteristics. The characteristics (qualities) included sincerity, likability and coolness. For the Forbes list, characters were ranked by their overall appeal – whether people actually like the characters or not.
Ready? Top three were: the MandM guys, Pillsbury Doughboy and Tony the 'Tiger'!
The post went on to dryly point out that there is an advantage of having a spokes'creature', rather than a spokesperson. It is one you and I would probably not have thought of immediately - at least, we would not have phrased like this.
It seems the spokescreatures can't embarrass the brand Think about Tony the Tiger for a few minutes, and you'll get the drift.
This should serve as a bit of comfort that even the most callous and steel-like of corporations still must have a Good Humor Man (pardon the pun) taking up some of that valuable chair space in the boardroom.
Enjoy the chuckle and have a great day! Until I see you next time, make sure every fundraising project is an Ultimate Fundraising Success!
Sherie Smith
The Fundraising Designer
email: fundraisingdesigner@gmail.com
Twitter: http://Twitter.com/sheriesmith
About Sherie Smith:
Sherie Smith shows people how to achieve the Ultimate Fundraising Success in her free multi-part minicourse which can be found at: http://www.3hourstofundraisingsuccess.com. Her newest book, '3 Hours to Fundraising Success', a step-by-step copycat manual to the '$4,500 in 3 Hours' project, will be released late 2009 to early 2010.
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